Some of the barriers are 1. The human fear and uncertainty and unknowns of the Zero Emissions new technology. This requires education and understanding of the new technologies and advancements in Electric Vehicles. 2. Charging Infrastructure required to enable Zero Emission vehicles. Currently there is a massive push to increase the access to charging infrastructure to the public, not just having the reliance on business premises and households to fund the infrastructure. 3. Government and policies not keeping up with the rapid change in technology in the EV sector. Governments are embracing the change, but as new technologies are being released, it does take time to understand the implications that may occur. 4. Upfront capital cost of Zero Emissions is currently at a premium to ICE vehicles. Advancements in technologies and economies of scale are helping to bring these costs down to parity. In addition, the consideration to the economics of the total cost of ownership of ICE vs Zero Emissions, given running costs of Zero Emissions are substantially lower, this levels the playing field.